Nicknames: "The Blue S", "S from Purgatory"
Logo: On a black background, we see three sets of spherical lights curving together and combining to form an S made out indigo lines. Then underneath that, the words "SURROUND SOUND" appear in a thin font.
Trivia: The logo was created by Rod Dyer Design. It was intentionally designed alongside Sony's "Maximum Television" ad campaign, which featured a similar logo, animation and music; one of these ads can be seen on the VHS of Jumanji (which, ironically, lacks this logo).
Variants: On some tapes, the logo and the music cuts off earlier than usual, or alternately, when the logo cuts off, the music remains.
Music/Sounds: A triangle ding, a faint sweeping sound, then a "Clang!" and an echoing female choir.
Music/Sound Variants: On monophonic VHS tracks, some of the sounds such as the sweeping sound were omitted.
Availability: Seen on most Columbia TriStar/Sony Pictures VHS tapes of movies made from 1996-2007 that are compatible with Dolby Surround, such as Big Daddy, Close Encounters of the Third Kind, Muppets from Space, Labyrinth, The Adventures of Elmo in Grouchland, The Adventures of Milo and Otis, Stuart Little, Thomas and the Magic Railroad, The Trumpet of the Swan, Final Fantasy: The Spirits Within, Spider-Man, Kermit's Swamp Years, Stuart Little 2, Mr. Deeds, The Master of Disguise, Little Secrets, Stuart Little 3: Call of the Wild, and many more. It wasn't seen on the Jumanji VHS, but a print version exists in the back cover. Also seen a few DVDs from the time, mostly from the logo's early years.
Editor's Note: This logo has been fairly popular among Sony fans, but has also been known for it's eerie audio scaring some.